Privacy Policy

1. Who we are

BizSelf.ai ("we", "us") operates this website at bizself.ai and the product at my.bizself.ai. For any privacy matter, use our contact page.

2. What we collect on this website

Information you submit. When you start the first reading, we collect the answers you provide: name, work email, company, role, company website and LinkedIn if you share them, and the challenge you describe in writing or by voice. We use these answers to generate an executive diagnosis, send it to you by email, and prepare onboarding. We do not add you to a newsletter, and we do not start an automated marketing sequence.

Technical information. Like most websites, our hosting infrastructure may record standard server logs (IP address, browser type, pages requested) for security and reliability purposes.

Site measurement. This website loads Google Analytics through Google Tag Manager. Google may receive the page you view, a client identifier stored in a cookie, your IP address, and browser and device information. We use this to measure how the website is used. We do not use it to advertise, and we do not combine it with the product data described below.

Form processing. The first-reading form is hosted on this website and processed by BizSelf.ai at api.bizself.ai. A security check (Cloudflare Turnstile) runs before submission. The diagnosis is generated from your answers and sent to the email you provide. Questions that are not a first reading can be sent through our contact page. That contact form is transmitted through a form-processing service and delivered to us by email.

3. The BizSelf app and the account web

BizSelf is an app for iPhone with an account site at my.bizself.ai. You use the app to talk to your Chief of Staff and your Board; the account site is for your plan, invoices, profile and privacy settings. Your account is isolated from every other account. We do not use your content to train AI models, and it never informs another account.

4. What the app collects

We do not track you across apps or websites and we show no ads.

• Account information: your email, your name, what you tell us about yourself, and your company website.
• What you create: the text of your conversations, your decisions, your Board's content, and sources you add.
• What BizSelf learns about you: facts and context taken from your interview, your conversations and the sources you add (for example your company, your goals, the people you mention and the decisions in progress), so your Chief of Staff starts from what it already knows instead of asking again. Each item shows where it came from, you can see all of them in the app under What BizSelf knows, and you can remove any of them there. To find the relevant items for a conversation, we compute a numeric representation of the text (an embedding) through the AI providers listed in section 5.
• Your voice, only during the voice interview at sign-up or when you use a voice feature. The audio is sent to our voice provider for transcription. In our own storage it is deleted once it is transcribed and never kept longer than 24 hours. The voice provider keeps the audio and the transcript of the interview for up to 30 days, then deletes them. The transcript of the interview is kept in your account with your conversations.
• Device information: a device registration that keeps your session secure, and a push token if you allow notifications.
• Usage records without content: which AI step ran, when, and what it cost, so we can run and bill the service.
• Payments are taken by Stripe on the account site. We do not see or store your card number.

5. AI processing and service providers

We use the following providers. Each receives only what that task needs from your account.

• Hosting and database: during the beta, on servers BizSelf operates in the United States; in production, Amazon Web Services in the United States. File storage: Amazon Web Services (S3) in the United States (us-east-1, Northern Virginia).
• OpenRouter: routes each AI request to the model provider that answers it. Each request carries only what that step needs from your account.
• ElevenLabs: runs the voice interview, turning your speech into text and the interviewer's replies into speech. It keeps the interview audio and transcript for up to 30 days.
• Exa: web research. At sign-up it reads the public website you give us and looks up your name together with your company. Later, when a reply from your Chief of Staff needs a current public fact (a market price, a competitor, a recent event), a search query built from your conversation is sent to Exa.
• Jev: a fast decision service that reads the text of your message to decide whether a reply needs a web search.
• Stripe: payments. Mailgun: email such as sign-in codes and help requests. Cloudflare Turnstile: the bot check at sign-up. Apple and Google push services: notifications. By default, a push carries only a short fixed sentence with the AI identification and no decision content, names, or numbers. If you turn on full previews in Settings, the notification text is the preview you enabled. A push never carries a file, a conversation transcript, or content from another account.
• Our own error and operations logs carry no content of yours.

6. AI quality monitoring

We record how every AI step performs (which step ran, how long it took, what it cost, whether it worked) in a monitoring system that runs on our own infrastructure. This record holds no text of your conversations. To check quality, an automated reviewer reads a sample of conversations inside our systems and records only a score; no person reads them and the text is not kept.

If you turn on "Help improve BizSelf" in Settings (off by default), the text of your conversations is also kept in that system for at most 90 days, and only a small named team at BizSelf can read it, to improve the product. You can turn it off at any time and capture stops at once. People who join the BizSelf beta through TestFlight agree to this capture when they join.

7. Who at BizSelf can see your content

People at BizSelf see your content only when you ask for help and grant access, limited in scope and time, and every grant and its use is recorded and shown to you under Privacy on the account site.

8. What we never do

• We never sell personal information.
• We do not share your form answers with third parties for marketing.
• We do not use your inquiry data or your account content to train shared AI models.

9. Retention and deletion

We retain website inquiry information for as long as needed to handle your request and any resulting relationship. You may request deletion of your inquiry data at any time by contacting us.

You can remove anything BizSelf learned about you, one item at a time, in the app under What BizSelf knows. A removed item stops being used at once.

In the app and on the account site, you can export your data at any time (export is available in the app under Settings and on the account site under Privacy). You can delete your account in the app under Settings > Delete account, or on the account site under Privacy. Both ask for a code we email you. When you delete your account, your data becomes unreachable at once. Every remaining copy, backups included, is erased within 30 days, except billing records we must keep by law, which hold no decision, conversation or context content.

10. Your rights

Depending on your jurisdiction, you may have rights to access, correct, delete or restrict the processing of your personal information. If you are in Brazil, the LGPD gives you rights of access, correction, deletion, portability, information about sharing, and withdrawal of consent. To exercise any of these rights, use our contact page or the Privacy section on the account site. We respond to all legitimate requests within thirty days. Your data is processed in the United States, outside Brazil. That processing involves an international transfer under the safeguards we describe here and in our agreements with providers.

11. Adults only

BizSelf is for adults. You must be 18 or older to create an account.

12. Changes

We may update this Privacy Policy from time to time. Material changes will be reflected by the "last updated" date at the top of this page. We keep this policy current about how the website, the app and the account site handle personal information.