For leaders who decide alone

Your board for every big decision.

It remembers what you decided and checks back on how it went.

An iPhone app. Your Chief of Staff and your Board are AI.

A leader at a window at dusk, thinking through a decision

The end of deciding alone.

BizSelf is built for three situations. You probably know one of them.

"I'm the expert and the owner, and I decide alone."

You run a practice. The calls are yours, and nobody checks them.

"My business is growing faster than I can steer."

You own a growing business. Every month brings a decision you have not made before.

"I lead big decisions, and everyone around me agrees."

You run a team or took over a company. Agreement comes easily, and that is the problem.

How it works

  1. 01

    Talk it through.

    Tell your Chief of Staff what is on your mind, by voice in the car or in writing between meetings. Your Chief of Staff turns it into one clear question, with the stakes, the options and what you don't know yet.

  2. 02

    Get a first reaction.

    Two members of your Board give you a quick first reaction: the one closest to the question and the one most likely to disagree.

  3. 03

    Take it to the full Board.

    Your Board deliberates in the background while you get on with your day. You get a written synthesis organized by where they disagree, with every dissent in view.

  4. 04

    Decide, and keep the record.

    When you decide, BizSelf records what you chose, why, and what you assumed. On Pro, it checks back on the date you set and asks how it went.

Your Board

Six seats, each with one job. They disagree on purpose, so you see the decision from every side before you make it.

CFO

Cash, cost, return and financial risk. What the numbers say.

Strategist

Position, competition, sequencing and long-term consequence.

Devil's Advocate

The strongest case against the leading option. Always.

Customer Advocate

How your customers and clients will live with the choice.

Industry Veteran

What usually happens in a business like yours, and how it fails.

Strategic Thought Partner

Takes no side. Writes the synthesis and asks the question nobody asked.

Specialists in sales, marketing, people, customer success and technology join when a decision touches their area. Every member is AI, and BizSelf says so wherever they speak.

What BizSelf will not do

It never decides for you. It also stays out of four jobs.

  • Keep a to-do list. Operational items stay attached to the decision they serve.
  • Chat about anything. It answers a general question briefly and comes back to your decisions.
  • Act for you. It prepares the brief, the draft or the plan. You send, sign, hire and buy.
  • Teach you a method. There is nothing to learn before it helps.

Free for the daily work

Start free with 3 full Board deliberations a month. Pro adds 20, reviews and your Track Record. Pro pricing at launch.

See plans

Get your first reading

Tell us about your business and the challenge in front of you. In a few minutes you get a first reading by email. Install BizSelf with the same email and your Chief of Staff starts from it.

The reading is written by AI from your answers and public information about your company.

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